It's the old story: how do you get credibility if you don't have some?
The answer lies in following a strategy I have used successfully many times and which you can use easily, too - and that is to go out there and don't ask for anything, but be prepared to give something away. In otherwords, trade credibility for equity. Plainly speaking, find someone who can give your business or idea credibility, and offer them some part of your business or equity to allow you to use their name.This may be an individual or company and may even take the form of a joint venture, which allows you to leverage off another company's name or brand. Do not underestimate the enormous value this can bring to you -but you must be prepared to give something away for this.
It is worth it.
Credibility opens doors.
Find the most credible person you can, sell them your dream with energy and passion
-backed by a good plan -
and offer them equity to be associated with your business.
good plan - we have to remember that the person should have some sort of relationship with the product. (ie Darren Morgan and motor insurance).
ReplyDeleteWe use Darren Morgan (who is a motor racing champion)as part of our Motorshow promotions.
ps, love that entrance!
ReplyDelete