ALWAYS EDUCATE BEFORE YOU SELL, THEN EDUCATE SOME MORE

Your customers are under attack.

Full-scale attack !

Sounds dramatic? The truth is it's not dramatic at all. Every day your customers are being bombarded with thousands of advertising messages. Why? Because every business on earth is trying to get their attention.

Customers are exposed to 1200-1400 advertising messages per day.

This is extraordinary, but entirely possible if you stop and think about it. From the minute we wake up in the morning until we go to bed at night we are hit with messages everywhere - newspaper, TV, radio, letterboxes, Internet, email, T-shirts, bus stops, buses, taxis, lifts, toilets, baseball caps, and so on. Advertisers are continually looking for new ways to get our attention.

How to make your customers feel safe?
So how do you combat this?

How do you succeed amongst this competition and advertising frenzy? You cannot stop the noise being created by all these ignorant advertisers, who literally waste millions of dollars each day, continuing with their insane practices.
Customers are not only more confused than they used to be but they also perceive there is more risk than ever before.

Warranties and 100 per cent money-back guarantees used to help customers feel secure about dealing with you and give you a competitive edge.

(Today, however, these have become standard. Just offering them no longer works the way it used to.)

If you want to get your customers' attention and keep it for a long time you need to employ a technique I call edu-marketing. So what is it?

Edu-marketing

is a term I have coined that means educating your customers before, during and after you sell to them. How you do this may vary, but if you do not do it you will have nowhere near the success you deserve or could attain.

So, here's the million-dollar tip: don't sell - educate.

Customers are confused.
This confusion leads them to perceive their lives have more risk and they trust less.

If you take my approach and educate your customers before you sell, you won't have to sell. That's right, you won't have to sell.