You can and must be different to your competitors.
You must be unique in some way or another that clearly defines you from your competitors.
This is called having a USP (unique selling promise) and unfortunately I still don't see 99 per cent of businesses doing this in any way.
You must be unique in some way or another that clearly defines you from your competitors.
This is called having a USP (unique selling promise) and unfortunately I still don't see 99 per cent of businesses doing this in any way.
The world's most dynamic business people almost disregard their competitors, and continue to lead the way. They are bold, take risks and benchmark themselves not against their competition, but against the best companies in the world, no matter what industry they are in. They will look at the best businesses in all or any industry, take ideas and concepts, and then translate these into their own company.
The best businesses will purposely not follow their competitors. They look for ways to be unique and different by using their imagination and some clever strategic thinking.
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