How?
I know a trick to attract the best that no one seems to do - just scan the job ads to see what I mean.
Write outstanding adverts that say nothing about the job.
That's correct, say nothing about the job!
When doing this ask yourself a basic question that very few people ask: What do employees want?
And it's not too hard to figure out. It's the same things you want. I don't think there is a single person looking for a job who does not want fun, good conditions, fast growth, opportunity for promotion, travel, variety and so on.
This is where many employers go wrong and end up with second-rate employees . .. they try to skimp on the advert cost by making it as small as possible, then word it incorrectly.
You must be prepared to spend more on your advert than every other employer advertising a similar job (including bigger companies) and your wording needs to be fun, inspiring and never say anything about the job.
No matter what position is being advertised - even middle and senior management - the advert needs to talk about the company, the fun environment, the exciting growth possibilities, the customers, and so on. In other words, you need to sell the company, the working conditions and the opportunity.
Top-gun salesperson required for fast-growing, dynamic company. Fun, exciting working environment, opportunity for promotion, earn up to S100K, no cold calling, prestigious Sydney offices, only the best need apply...
No comments:
Post a Comment
Thanks !