When somebody goes into a supermarket, the longer they’re staying in that shop, the higher the likelihood of them spending more money there. It’s exactly the same thing with a web site.
So you want to capture interest?
That’s what copy does.
- Attention,
- Interest,
- Desire,
- Action and then
- Satisfaction ...
Your front page, whether its an advert in a magazine, or your website, must capture your audience's attention. The longer they look, the more likely you are to create sales.
