More Google tools

Best Practices for Publishers and Authors

	Promote your books for free on Google Reach a new audience of book buyers with Google Books.Join the Google Books Partner Program.Sign up now. Already a Book Search partner? Check out the Best Practices page in the Partner Help Center for tips on how to make Book Search work even harder for you.
	Get more out of your ad budget. Use Adwords. With AdWords you can run targeted ad campaigns that put each of your books in front of the readers most likely to buy them.Target by keyword, geography, subject, and/or website. Set up a test campaign.
	Keep your readers engaged between book publications Start a dialogue with your readers by creating a blog. Take a tour of Blogger.
	Find out how to get more traffic to your site Use these easy tools to ensure your site is easily crawled & indexed by Google. Start now.
	Track visitors to your website and find out what they like and don't like Google Analytics shows you which sites, search engines, and keywords refer your traffic and how visitors interact with your site. Take the Analytics tour.

	All of the Google services together work much better than a single one. Traffic to our site has increased 74% since we started using Google Books, AdWords and Analytics. – Hal Hallstein, Wisdom

Above and Beyond - More Google tools you can use to promote your books

Want to sell books directly through your own website? You can set up Google Checkout in minutes. Make it easy for your publicity, sales and marketing departments to communicate and collaborate Google Apps includes email, calendar and collaboration tools that your employees can access from any computer. Read Nimble Books' story. Keep your readers posted about upcoming events. Now users can subscribe to your public calendar and watch for upcoming book tours and author events. Learn more about Google Calendar.

Engage your readers with videos Create videos to start a viral campaign or to add another component to your web site or blog. Watch a video about how to post videos on YouTube. Stay in touch with your readers Use Google Groups to create web groups, mailing lists, and email newsletters to stay in touch with book groups, fans, and booksellers. Find out what you can do with Google Groups. Submit additional content See all opportunities to share your content for free across Google including gadgets, product search, local business center and video.

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Richard Branson's Mind Map

Richard Branson's Success Tips

Stepping Outside of Comfort Zone

Richard Branson is constantly stepping outside his comfort zone into new industries and challenges that test his discipline, expertise and resolve.

Facing Problems Head-on

When problems arise, Richard Branson tackles them immediately and aggressively, making sure that small problems don’t become big headaches.

Open to Change

Richard Branson is constantly open to changing his perspectives, viewpoints and approach to any situation if he feels that it will help him attain his goals and objectives in a much more effective and efficient manner.

Making Every Second Count

Richard Branson is very aware that every moment that goes by is an opportunity to do things better, to improve a process or to take the next step towards a bigger objective. He therefore makes every second count by mixing business with pleasure.

Hunting for New Opportunities

Richard Branson is always on the lookout for new opportunities and ideas that will enable him to gain an advantage over his competitors.

Asking Questions

Richard Branson is constantly asking “solution focused” questions that clarify his thinking and help him overcome the challenges that confront him on a daily basis.

Challenging Self

Richard Branson is constantly challenging himself; whether in business or life. He sees everything as an opportunity to strengthen his resolve, expertise and grow his Global Virgin Empire.

Enjoys Living Life to Fullest

Richard Branson is constantly seeking out new exciting endeavors, adventures and experiences. He believes that life must always be lived to the fullest potential or we are simply robbing ourselves of a full life.

Having Fun

Richard Branson turns everything into a game where “having fun” is on top of his agenda. For this very reason he enjoys mixing work with pleasure and has successfully created an easy going / fun-loving culture at Virgin.

Meeting New People

Richard Branson is a passionate Networker. He enjoys meeting new people, discussing new opportunities, and building mutually rewarding relationships with others.

Trying New Things

Whether it be venturing into a new and unexpected industry, or flying balloons over record distances – it seems that Richard Branson will do just about anything at least once.

Enjoys Working

Because Richard Branson mixes his work with those things that bring him pleasure; this lifts his spirits and strengthens his motivation to work for extended hours throughout the day and night.

Carries a Notepad

Richard Branson carries a notepad in his pocket in order to capture ideas for new projects, gather feedback from customers and employees, and to write his goals, thoughts and experiences on paper. This in turn helps him clarify his thoughts and provides him guidance throughout his days.

Surrounds Self with Great People

Richard Branson surrounds himself with Business Coaches and Mentors who act as “sounding boards”; helping to guide his decisions. He also surrounds himself with reliable Colleagues and Co-Workers who have similar goals, values and interests. These people naturally compliment Virgin’s ever expanding cultural presence. Finally, Richard Branson surrounds himself with supportive Family and Friends who believe in him, his mission and vision.

Takes Calculated Risks

Richard Branson takes calculated risks in business and life. He understands where the boundaries lie, and is therefore careful not to over-extend his personal and professional capabilities and capacity to move intelligently through periods of emotional turmoil.

Takes Time to Read & Learn

Richard Branson fully understands that lessons are usually learned through personal mistakes and experience. Moreover, he acknowledged that lessons can also be experienced within the pages of a book. And it is these “book experiences” that save him an ample amount of time, energy and money, that he would normally spend learning in the real world.

Takes Time to Catnap & Daydream

In order to re-ergize his body and mind, Richard Branson takes Catnaps throughout the day. He also undertakes periods of daydreaming about his passions; which invigorates his creative mind and strengthens the flow of new ideas.

Takes Time to Think

Richard Branson sets time aside to create new ideas, plan projects and think about creative solutions to pressing problems.


from IQMatrix.com