Good Customer service means a whole lot more than displaying your products. It means being sensitive to the customer - of his/her customs, background, religion, sex. It means recognising the customers for the individuals that they are.
I once had the opportunity to quote on the upholstering of a fleet of fishing boats. I was the fourth person - the first female. Instead of jumping aboard the mothership brashly, I asked for permission to board (as per maritime custom). I took time to drink tea with the customer (as per Chinese custom) before allowing them to bring up the business. Even though my quote was a few hundred dollars more expensive than the competitors, it was our business that won the tender. We recognised the customer.
Wednesday, August 19, 2009
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