Tuesday, August 11, 2009

To understand how to succeed you need to first understand why so many people fail.




If the statistics are to be believed, four out of five businesses fail within their first five years.

Of those that are left, four out of five of them will fail within the next four years.

This means that, of 800,000 businesses now operating in Australia, there will only be about 32,000 left in nine years!

A whopping 768,000 will have either closed down, been liquidated, merged, been acquired, changed direction or become a new business.

The more shocking statistic is that, of the 32,000 remaining businesses, only 5,000 or so—that's 15 per cent—will be making a significant profit.

The remaining 27,000 will barely be surviving.

THERE ARE ONLY THREE GUARANTEES IN LIFE: DEATH, TAXES AND ...




CHANGE

Change is the only thing in life that you can rely on other than death and taxes.

If you fight against it, change will be your greatest enemy.

If you embrace it, it will be your closest friend.

Nothing is more apparent than the effect of change on businesses—look around you; you can see the devastation it leaves among those that fail to keep up with it.

Time to get Personal


Tiime to Get Personal

One of the most effective ways to become persuasive in your marketplace is to use copywriting and marketing material that is consistent and congruent with your image, your persona. In this short audio program you’ll learn how to develop a compelling voice that’s congruent with your personality and style. You’ll learn to naturally and effortlessly attract people who will admire your authenticity and style like never before. Once you ‘find your voice’, your whispers will resonate like thunder.

Sex Sells - Good sex sells better!

Our very own “Dr Jan” calls it like it is.

Iin this month’s edition of her e-mail subscription, she mentions two articles by a prominent American Sex Therapist “Top 10 Sex Mistakes Women Make” and “Top 10 Sex Mistakes Men Make”.

That rebuttal (excuse the intended pun) creates interest and Dr Hall responds with her own “Sex Tips for Aussie Blokes” in the same publication as well as in her e-mail subscription.

Dr Janet Hall’s Original E-mail

Dr Janet Hall’s Article Sex Tips For Aussie Blokes

Article: Top 10 Sex Mistakes WOMEN Make

Article: Top 10 Sex Mistakes MEN Make

Dr Hall has deployed several exponential marketing strategies, each compounding the RESULT and INFLUENCE she gains.

Here are some of the outstanding strategies she uses:

Pacing and leading
Future pacing
Preeminence
Influence, authority and credibility

Creating Value

Professional branding

Differentiation
Endorsements

Educating the client
Informing the client

Entertaining Story Telling
Strategy combined with tactics

Why Cliches Work!

“Grey’s Anatomy” (2005) {If Tomorrow Never Comes (#1.6)}

Dr. Meredith Grey: [voiceover] A couple hundred years ago Benjamin Franklin shared with the world the secret of his success. Never leave that ’til tomorrow, which you can do today. This is the man who discovered electricity; you’d think we’d pay more attention to what he had to say. I don’t know why we put things off, but if I had to guess it has a lot to do with fear. Fear of failure, fear of pain, fear of rejection. Sometimes the fear is just of making a decision. Because… What if you’re wrong? What if you make a mistake you can’t undo? Whatever it is we’re afraid of, one thing holds true: That by the time the pain of not doing the thing gets worse than the fear of doing it, it can feel like we’re carrying around a giant tumor. And you thought I was speaking metaphorically… ‘The early bird catches the worm.’ ‘A stitch in time saves nine.’ ‘He who hesitates is lost.’ We can’t pretend we haven’t been told. We’ve all heard the proverbs, heard the philosophers, heard our grandparents warning us about wasted time; heard the damn poets urging us to seize the day. Still, sometimes we have to see for ourselves. We have to make our own mistakes. We have to learn our own lessons. We have to sweep today’s possibility under tomorrows run until we can’t anymore. Until we finally understand for ourselves what Benjamin Franklin meant. That knowing is better than wondering. That waking is better than sleeping. And that even the biggest failure, even the worst most intractable mistake, beats the hell out of not trying.

These sayings that we use in our everyday speech have all started somewhere – many of them as warnings or basic common sense. Very few of us know where these sayings have originated from and yet we use them as an intrinsic part of everyday life.

Many years ago in a village in England there was a young man who was considered ‘not very bright’. He was very shy. He would not speak, even when spoken to. In fact many people believed he couldn’t speak. He would spend his time watching people through their windows. But he would only peep from the side, he did not want to be seen or spoken to. Visitors to the village were told about Tom – he just likes to watch, but you must not try to talk to him. People from other villages heard about Tom. As word spread, Tom became famous.

What proof do we have of Tom’s fame?

As the years passed Tom became known in the village (and elsewhere) as ‘Peeping Tom’.

Although many of us do not know the story behind his name, it has become an integral part of our language and culture. The idea has grown and taken a life and meaning of its own.

Think of some of the sayings you use regularly yourself.

Write down three of the sayings you use that could be applied to your current state.

Now write down three sayings that convey where you want to be.

Using an A4 piece of paper in landscape mode, draw a line from the bottom left corner to the top right corner. Write the three sayings about your current situation along the bottom section of this line. Now write the three sayings about where you want to be along the upper section of this line. This line represents your personal journey you must undertake and you have already taken the first step. Put the paper on the wall above your desk. Now every time you sit at your desk you will see where you have been and re-establish where you are along that line as you journey towards your goal.

Now, consider what you have just achieved. You have taken action. You have taken one more step towards adjusting your mindset for success. Now it is time to achieve one step from your personal next best steps list.

Just start with one small idea and let it roll. As it rolls it will gather other ideas and escalate in the same way as a snowball rolling downhill. All it takes is the one little action of letting go of that snowball.

Self Promotion

Unique Selling Proposition Example 3

Tip from Marc Dussault

This kind of self-promotion is very inexpensive yet VERY EFFECTIVE. If you have vehicles out on the road, you really do need to consider this Exponential Marketing Strategy.

The only thing I would suggest is to put the WEBSITE on the trucks and TEST different ways of saying the same thing – to SEE WHICH ONE gets the most calls/responses.

Have Fun!



ARE WE HAVING FUN YET?

Whenevear you do something within your business, you should take advantage of turning it into a FUN activity and then leveraging it as a marketing tool –for instance, painting murals or logos on the building- make it a staff fun day and take lots of photos of the staff enjoying the activity.


Own your own word!

(from a blogarticle by Marc Dussault).

By now, you know I own the word antimimeticisomorphism – which is having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost. You can Google antimimeticisomorphism and all 400+ references are mine. That being said, you can also create an ACRONYM like Kellogg’s LCMs and leave it to people’s imagination to come up with their own interpretation.

Totally Exponential – IF you can create enough exposure to have ’some’ people to start thinking about it.

Hierarchy of needs


What does all this mean?

The point is that it is people's needs that motivate them to buy, and to give you money. Successful people realise this and always focus on meeting and understanding customer needs.
Because of the nature of their needs, people will pay you if you can do any of the following for them better than anyone else:
  • make or save them money
  • save them time
  • supply them with food, shelter or clothing
  • provide them with security, safety or comfort
  • offer them leisure or entertainment, affection, friendship or belonging
  • give them status, prestige or self-respect
  • add value to their live
The most successful people and companies, they have simply done this better than anyone else, and made a fortune in the process.

So look around you and ask yourself questions such as:

Can I offer a:

  • better,
  • fresher,
  • quicker,
  • cheaper,
  • hotter,
  • colder,
  • tastier,
  • safer,
  • warmer,
  • smarter,
  • more durable,
  • more comfortable,
  • more prestigious,
  • more enjoyable,
  • more relaxing,
  • less stressful,
  • healthier,
  • improved,
  • higher quality, etc...

product or service than anybody else?