Tuesday, August 11, 2009

Sex Sells - Good sex sells better!

Our very own “Dr Jan” calls it like it is.

Iin this month’s edition of her e-mail subscription, she mentions two articles by a prominent American Sex Therapist “Top 10 Sex Mistakes Women Make” and “Top 10 Sex Mistakes Men Make”.

That rebuttal (excuse the intended pun) creates interest and Dr Hall responds with her own “Sex Tips for Aussie Blokes” in the same publication as well as in her e-mail subscription.

Dr Janet Hall’s Original E-mail

Dr Janet Hall’s Article Sex Tips For Aussie Blokes

Article: Top 10 Sex Mistakes WOMEN Make

Article: Top 10 Sex Mistakes MEN Make

Dr Hall has deployed several exponential marketing strategies, each compounding the RESULT and INFLUENCE she gains.

Here are some of the outstanding strategies she uses:

Pacing and leading
Future pacing
Preeminence
Influence, authority and credibility

Creating Value

Professional branding

Differentiation
Endorsements

Educating the client
Informing the client

Entertaining Story Telling
Strategy combined with tactics

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