Hierarchy of needs

What does all this mean?

The point is that it is people's needs that motivate them to buy, and to give you money. Successful people realise this and always focus on meeting and understanding customer needs.
Because of the nature of their needs, people will pay you if you can do any of the following for them better than anyone else:

• make or save them money
• save them time
• supply them with food, shelter or clothing
• provide them with security, safety or comfort
• offer them leisure or entertainment, affection, friendship or belonging
• give them status, prestige or self-respect
• add value to their live

The most successful people and companies, they have simply done this better than anyone else, and made a fortune in the process.

So look around you and ask yourself questions such as:

Can I offer a:

• better,
• fresher,
• quicker,
• cheaper,
• hotter,
• colder,
• tastier,
• safer,
• warmer,
• smarter,
• more durable,
• more comfortable,
• more prestigious,
• more enjoyable,
• more relaxing,
• less stressful,
• healthier,
• improved,
• higher quality, etc...

product or service than anybody else?