This step is critical in your path towards success and making money out of thin air.
So many times I have seen business owners writing their own adverts or marketing material, because they do not know where to find someone to do this, or do not want to spend the money.
This is fool's gold, as they end up paying far more in wasted advertising and lost customer opportunities than they would if they had employed an expert in marketing.
I often put this in perspective by asking such people if they would go to court without a lawyer if they ran into legal trouble. Mostly the answer is no - yet they try to get away with not employing experts in other areas.
Again, you do not have to offer cash to the best people if you don't have it. You can offer equity - if your business is exciting enough.
This is fool's gold, as they end up paying far more in wasted advertising and lost customer opportunities than they would if they had employed an expert in marketing.
I often put this in perspective by asking such people if they would go to court without a lawyer if they ran into legal trouble. Mostly the answer is no - yet they try to get away with not employing experts in other areas.
Again, you do not have to offer cash to the best people if you don't have it. You can offer equity - if your business is exciting enough.
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Thanks !