Piggyback

Piggybacking

Sort of a variation on a previous theme but piggybacking advertising and promotion etc not only saves money but you can also rely on the credibility of the other organisation to promote yours.

For instance, in my community consultations , instead of driving 4 hour round trips and hoping that the residents would come and talk to me - I piggybacked on the Shire Council's Community consultation sessions. Sure, I had to sit through some roads, rates and rubbish, but the community was glad of one less "meeting", I got a free ride, and lots of ppl who were really there for the RRR.




In a few weeks, I will be launching a new bus service, but again, will use the Council to promote it. The Council writing a press release has a bit more weight than just mine alone. Yet I get to talk about it, so my project wins.