Buyers remorse is often a business killer - prevents ppl from repeat business.
But something that AFFIRMS your decision has a positive effect.
Friend bought a new car and the salesman asked what her fav music was. When she picked up the car, their was a stack of 10 cds to play on the cd player - all in her fav music.
Showed that the salesman listened to her, and she could get instant satisfaction from the product.
R suggested a x-promotional effect could be made.
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An idea that often impresses is that you have a supportive product that you give as a freebie to the buyer of the primary product.
ReplyDeleteFor example - you buy an ipod - you get a cover for it free... free song downloads... free ....
(all are very cheap to make or arrange, but have a higher value to the customer than their actual cost
These free 'extras' are very persuasive.