Saving

I read an article where it said people are more likely to respond to "How to SAVE money", rather than how to make it - as people are far more motivated by the fear of losing what they already have than of making more.

Thus, the approach to many business could be "I could save you $20,000 a year......" etc.

Followed this up by a google search and there are heaps of tips.
http://smallbiztrends.com/2009/02/creative-tips-saving-money-business-growth.html
and
http://www.entrepreneur.com/money/howtoguide/article71318.html

even stuff like using Skype for long distance phone calls. A lot of these tips can be combined and actually save thousands of dollars.