Business name protection:
Registering your business or company name as a trademark gives you legal rights to your name within Australia, and prevents others from trading under the same name.
A trademark can be a letter, word, phrase, number, sound, smell, shape, logo, picture, aspect of packaging or a combination of these. It can be used as a marketing tool to distinguish your goods and services from those of your competitors.
Tip: It is cheaper to apply for a trademark online.
Warning: It takes at least 6 months to register a trademark.
For more information on registering a trademark, visit the IP Australia website.
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Thanks !