Friday, August 28, 2009

Ehh, whats up Doc?


Complementary medicine has come a long way.


There were
69.2 million visits to complementary practitioners in 2007 - just below the 69.3 million visits to medical practitioners, Roy Morgan research shows.

It is now accepted that
the complementary medicine industry, worth $1 billion annually, has a substantial role to play in the health-care choices of contemporary Australians.

The mainstay of complementary medicine is vitamin supplements - 70 per cent of Australia's population have taken a vitamin, mineral, herbal or nutritional supplement in the past year.

"People look for quick fixes," she says. "
They are keen to buy something in a box to make them feel good.

We feel guilty when we don't lead healthy lifestyles,
and this industry preys on our human vulnerabilities."
~president of the Australian Medical Association, Dr Rosanna Capolingua,



Yet these arguments are falling on deaf ears - particularly with the younger generation.


University student Chanel Smythe incorporates supplements into her daily routine. "I take supplements religiously every morning," she says. Her regime includes fish oil to support healing and peak brain function, vitamin B for stress relief and mood lifting, calcium, magnesium and multi-vitamins. "I'm not diligent with a specific diet, [or] with having fruit and vegetables with every meal," Smythe says.



"The supplements are about "maintaining my health - it's what they do behind the scenes."
~ University student Chanel Smythe

MOST POPULAR SUPPLEMENTS:
MINERALS
Calcium, iron, zinc, magnesium
VITAMINS
Vitamin C, multi-vitamins, vitamin B, B complex
NUTRITIONAL SUPPLEMENTS
Fish oil, glucosamine
REQUIRED DAILY DIETARY INTAKE FOR ADULTS
(Number of servings)
Grains: Women 4-9, men 6-12
Vegetables: 5 Fruit: 2
Milk, yoghurt, cheese: 2
Lean meat, fish, poultry, nuts, legumes: 1

BRW May 7-13 2009

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