The T-shirts that make you think are the standouts for me. I love the ‘Shoplifter’ T-shirt that howies produced. It was plain white, had a barcode at the top, and all it said was "shoplifter". Every time a kid went into a retail outlet, a mechanism inserted into the sleeve set the alarm off. How much fun would that be, as a kid, rocking in there and causing a bit of havoc? Unfortunately, the ‘Shoplifter’ T was only a limited run and was eventually banned in the UK.
I think one definite advantage of building a business from your passion is gaining access to circles that are normally closed. Being a publisher opens many doors.
If you don’t love what you are doing, that’s very hard to hide. There’s a real battle for a lot of T-shirt labels to be either cool or commercial. I really respect the labels that find a balance. It’s that cool/commercial balance that T is aspiring to attain.
The one thing that I don’t want T to be is cliquey. To like T, you don’t have to be a T-shirt connoisseur. You just have to like T-shirts. Everyone wears T-shirts. There are labels being created every day. And the stories are great. A lot of businesses begin through T-shirt design and then expand.
from : http://anthillonline.com/start-the-press/
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Thanks !