Advice for Publishing

ABC television business reporter and Fairfax newspaper columnist Alan Kohler knows a thing or two about business media. His independent publishing joint venture, Eureka Report, is a rich online resource for self-managing superannuation investors. With a crack team of financial commentators and a subscriber base of 4,000 and growing, Kohler reflects on the past year’s wild ride.

"If I was to offer advice to someone looking to launch an independent media venture, I’d say: don’t print it. You don’t need to. There are print media business models that work very well, but the costs are still high. My advice would be to structure it online from the beginning, with multimedia. Use the full potential of the internet.”

from: Start the Press - http://anthillonline.com/start-the-press/