Do what you love doing!

Richard Branson suggests that your business should be in something that really matters to you.

"Ideally, since 80 percent of your life is spent working, you should start your business around something that is a passion of yours. If you're into kite-surfing and you want to become an entrepreneur, do it with kite-surfing. "


"Look, if you can indulge in your passion, life will be far more interesting than if you're just working. You'll work harder at it, and you'll know more about it. But first you must go out and educate yourself on whatever it is that you've decided to do - know more about kite-surfing than anyone else. That's where the work comes in. But if you're doing things you're passionate about, that will come naturally."

Just make sure that your enthusiasm for the activity feeds your enthusiasm for your work. Don't let your work kill your love of the activity. And remember - always have a backup (activity!).