Monday, September 14, 2009

Not so easy ...



As the CEO of a Training Company, one thing I would not allow my trainers to say is "Its Easy!" to our clients. They were allowed to say "its easy - once you learn how!"

Why?

Things may be easy for you, but not for someone who has never done it before!

An example is driving stick shift (manual). After having driven that way for years, it comes as second nature. You don't have to think about it. Your mind and body just drive automatically. But can you remember when you learnt? All the bunny hops? The cars banked up behind you at the intersection because you stalled the car? (maybe that was just my experience...)


If you tell people its easy and they can't grasp it, they feel stupid. Do you want your staff or customers to feel stupid? NO!


If you tell a customer that its easy to fulfil a consignment and you don't - how does that make your company look? Let them know that you are confident that you can fill their order but dont undervalue your efforts by saying "its easy". After all, if its so easy... why are they paying you?

We we do want is for our client experience with us to be easy!

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