Zuiker said the United States was infatuated with technology and it had become such a permanent part of people's lives that more entertainment choices were needed.
Increasingly, people are reading books on electronic readers like Amazon.com's Kindle and Sony Corp's Reader.
Those devices don't play videos, so "Level 26" readers still need to log on to the Internet on a different device. Apple Inc is said to be developing a touchscreen tablet, which some analysts envision as a multimedia device that could play videos.
Zuiker said people's attention span was becoming shorter and shorter and that it was important to give people more options on how they consumed entertainment and books.
"Every TV show in the next five, 10 years will have a comprehensive microsite or website that continue the experience beyond the one-hour television to keep engaging viewers 24/7," he said. "Just watching television for one specific hour a week ... that's not going to be a sustainable model going forward."
"I wanted to bring all the best in publishing, in a motion picture, in a website and converge all three into one experience," he said.
"And when the book finished and the bridges finished, I wanted the experience to continue online and in a social community.(Editing by Claudia Parsons and David Storey)
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