"I...Me...My"

"I...Me...My".

three words guaranteed to make your ads and sales letters fail!

They are the words that completely take the focus off of your customer...these three
words do not speak to your customers' emotions...these three words do nothing to instill
desire in your prospect for your product/service...

These three words put the emphasis and spotlight on you, the writer, instead of your
customer/prospect. There is no way for you to communicate to your reader's emotions if
you only speak about yourself ("I, me, my"). You've got to be writing to your reader,
about your reader and your reader's hopes, desires,. wants, dreams, and fears.

That's how you get them to respond to your offer.

Go through your ads and letters and re-write any sentence that has the words "I, me, my" in them. By doing this, you'll automatically have to place the spotlight on your customers, which will help you communicate the desired results (benefits) of your product/service to your customers own wants and desires.
Now sometimes it just seems impossible to get around using an "I, me, or my" in a sentence (but make sure you don't give up too easy). When this occurs, use the words "we, us, our" instead. This will soften the focus on "I, me, my" and give you a little springboard to get back to using the words "you, your, yours". But make sure that you've tried every which way to phrase the sentence using "you, your, yours" first.

Give it a try and YOU will see YOUR results skyrocket.
From YOURS truly